DIY and Home Industry: Customer Obsession Cheat Guide [Forrester]

Forrester research commissioned by Critizr.

The DIY landscape has been facing many challenges over the past 5-10 years. From pre-existing conditions, such as digitalisation and e-commerce, to the COVID-19 crisis and a crowded market, customers have a lot of alternatives to choose from when a brand doesn't meet their expectations. 

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