Customer feedback: The new era of feedback-driven Marketing

Monday, March 16 2020

The seventh edition in our series is all about customer engagement! Discover how the Marketing can use customer feedback more effectively.

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During the past couple of months, we've been working hard to understand what turns simple customer feedback into lifelong loyalty. The pandemic has shown us, despite the march of technology, businesses are built on human relationships - and the conversations, connections and kindness that form them.

We've compiled this learning into our latest e-book 'Human conversations drive loyalty', to show how to build on your in-store interactions digitally, leveraging your frontline staff to better connect with your customers.

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Human conversation drives loyalty
We've gathered our experts to look through the customer lens to understand the lingering effects of COVID-19 and to analyse the steps retailers need to take to adapt and thrive in the months ahead.

What do you need to know to ensure when the doors open, customers will come?

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Human Centricity is key for physical retail in the new COVID-19 world