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  • Customer relations needs to be multichannel and an ongoing effort.
  • Customer/business relations must be
  • Evaluations and interactivity are complementary.
  • There should be a simple process for customers to give their feedback.
  • Customer consideration is the first step towards satisfaction.
  • Proximity allows for personalized customer relations.
  • Customer relations are a collective process.
  • Understanding your customers starts with knowing who they are.
  • An engaged customer is a valuable customer.
  • Each customer is a form of media in their own right.

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