- Customer relations needs to be multichannel and an ongoing effort.
- Customer/business relations must be
- Evaluations and interactivity are complementary.
- There should be a simple process for customers to give their feedback.
- Customer consideration is the first step towards satisfaction.
- Proximity allows for personalized customer relations.
- Customer relations are a collective process.
- Understanding your customers starts with knowing who they are.
- An engaged customer is a valuable customer.
- Each customer is a form of media in their own right.
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