Never before has it been so mission-critical to drive a culture of customer-obsession within a retail business. Grocers, Fashion and Beauty brands, Restaurants, Banking, DIY stores and more, have been massively affected by the 2020 pandemic and many are still facing vast challenges as we move further into 2021.
An altered trajectory of shopper behaviour as well heightened health and safety regulations and innovations in technology are all contributing to a mass shift in how retailers are operating and communicating with their customers - which is now more frequent than ever.
As the pressure to survive in retail increases, It’s become evident that to succeed in a post-pandemic world, retailers must adopt a customer-obsessed strategy throughout their business, starting from the ground-up.
Here’s everything you need to launch customer-obsession within your business with our Retail Launchpad 2021 survival kit.