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Critizr, the customer feedback platform, has joined forces with TripAdvisor and Google with the aim of helping brands to respond to even more customer reviews, and give a healthy boost to their online reputation. Whether the consumer posts a comment on Google (My Business page) or leaves a review on TripAdvisor, the issue is simple: feedback should not go unanswered, but at the same time, brands cannot be expected to scatter themselves across the entire span of the internet hunting for these customer reviews. 

Thanks to these two new partnerships, comments left on TripAdvisor and Google’s My Business pages, will now be centralized along with all the other feedback collected through the Critizr for Business platform. Brands will be able to view their customers’ comments and provide personalized responses all from within a single interface.

Another key advantage is that retailer responses (via the point of sale manager or customer service representative) automatically become visible in the comments section of Google and TripAdvisor. This is a great stride for companies committed to mastering their online reputation.

With the addition of these two feedback channels, Critizr for Business’ customer listening system is now one of the most comprehensive on the market.

“Critizr has quickly established itself as the trusted third party on the market to make it possible for a real dialogue between a company and its customers to take place. These partnerships with Google and TripAdvisor will allow us to broaden the scope of this conversation by giving us access to sites that receive hundreds of reviews every day. We are very proud of these new integrations!” Nicolas Hammer, CEO and Co-Founder of Critiz

About the company:

Founded in 2012 by Nicolas Hammer and Thibaut Carlier, Critizr facilitates interactions between customers and the companies that serve them. The company has become especially well-known thanks to its mobile application, which resembles the “Get me the manager!” button from the famous French ad campaign for the insurance company MAAF. They went on to develop themselves as a multi-channel solution for customer engagement, listening, and measurement of satisfaction. In the past few years, Critizr has risen to become the most trusted third party partner in customer relations by leveraging customer listening as a point of differentiation and competitive advantage for major brands, including Carrefour, Flunch, Total, and many more.

Critizr is based in Lille, Paris, and Berlin, employing 35 people across these locations.