Critizr for Business is strengthening its position as a leading customer feedback platform by adding two new channels for customer listening: Google My Business and TripAdvisor. These new extensions will round out our existing offer to make it even easier for companies to collect customer feedback.
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We’ve said it over and over again: Customers today are using multiple devices and, therefore, want to be able to choose when and how they express their opinions. A recent study by Accenture found that 89% of consumers are frustrated that they have to report problems they encounter to multiple people. As a company that cares about its customers, you need to consider and deal with the full range of opinions that come from your existing and prospective customers.
For many years now, Google My Business and TripAdvisor have existed as major sources of customer feedback. The opinions that your existing and prospective customers post to these internet communities directly affect your reputation on the Web. If well handled, these spontaneous opinions can help your image. For this reason, it is essential to process and assess them in order to keep control over your online reputation.
This idea is especially true given that your potential customers often look up your company using search engines before making a purchase. The “research online, purchase offline” (ROPO) phenomenon is more common than ever before. As a result, your reputation on the Web and your sales are closely tied together.
With this in mind, Critizr for Business, the platform for managing customer feedback, is joining forces with TripAdvisor and Google to help companies respond to increasing volumes of customer feedback while maintaining a handle on their online reputation.